The software that runs an airline — built by one.
Atlas isn’t a vendor guessing at how airlines work. It’s the operating system Asteria built to run its own carrier, then opened to the industry. The airline proves the platform; the platform compounds the airline.
Built together, on purpose
Asteria is designed from day one as a holding company: the airline and Atlas as separate businesses under one roof, so each can be run, measured, and improved on its own terms.
Model the risk before you build
The founding discipline: everything is modeled before it’s committed. Atlas is where that modeling lives — and what it becomes as a product.
Operators who build their own tools.
Atlas is built by the people running the airline — not a software vendor guessing from the outside. The founding team pairs the operator who flies the metal with the systems-builder who models it first.
Ross Kinkade
Founder & CEO
An urban-planning brain turned aviation strategist — air-service development consulting (Ricondo) and eight years building data and software systems in the Salesforce ecosystem, now applied to the airline's own operating stack. Ross models the risk before building the feature; Atlas is where that modeling lives, and what it becomes as a product.
Jonathan Rupp
Co-founder & COO
4,000+ hours in the cockpit and a career running operations — Embry-Riddle trained, airport ops at PHX and ATL, former Fleet Chief Pilot. As COO he runs the fleet, the crews, dispatch, and the safety culture: the operator half of a founder team that pairs deep aviation experience with the software that runs it.
Headquartered in West Michigan, hub at Grand Rapids (GRR). Asteria Air is the proving ground; Atlas is the asset it produces.
One family under Asteria Holdings.
Atlas is one company under Asteria Holdings — the software business alongside the airline, with a family of capital-light subsidiaries and future legs that grow out of running a real carrier.
Atlas and the airline carry the thesis; the rest is upside, sequenced as the core proves out.